Dalton, Ga. — Dalton Public Schools proudly announced the launch of its refreshed brand identity during a high-energy convocation on July 31, 2025, kicking off a new era for the district grounded in purpose, progress, and pride. The new visual identity—featuring a bold, modern logo—reflects the district’s enduring commitment to student success while embracing a forward-thinking vision for the future.
The rebrand includes a redesigned logo, updated mission and vision statements, and a renewed set of district commitments. These core elements were shaped by input from stakeholders across the district and community and serve as a compass for the work ahead.
“This is more than a new look—it’s a reaffirmation of who we are and who we aspire to be,” said Dr. Steven Craft, Superintendent of Dalton Public Schools. “Our students deserve an environment that is safe, innovative, and inspiring. This brand represents that promise.”
The new mission of Dalton Public Schools is:
To empower students through innovation, excellence, and opportunity to thrive in an ever-changing world.
The vision is:
To cultivate a safe and innovative environment where every student gains the skills and confidence to learn, lead, and succeed.
Dalton Public Schools also introduced a focused set of commitments to guide daily practices and strategic decision-making:
Safety and Security
Culture
Standards-Based Tier 1 Instruction
Literacy
Customer Service
“The new mission and vision resonate deeply with our work in the classroom,” said Brandi Moore, Associate Superintendent of Teaching and Learning. “It’s exciting to see these values reflected in our district’s identity—we are truly moving forward together.”
The updated branding is already being rolled out districtwide, with updates appearing on websites, signage, and digital platforms.
For media inquiries, branding assets, or interview requests, contact the Dalton Public Schools Communications Office via kendra.pannell@dalton.k12.ga.us